Green Guarantee

Wisconsin paper companies are committed to practicing and promoting sustainable forestry.

Sustainable forestry means meeting the needs of the present without compromising the ability of future generations to meet their own needs. It combines reforestation, managing, growing, nurturing and harvesting trees for useful purposes. Sustainable forestry is also conservation of soil, air and water quality, wildlife and fish habitat, and aesthetics.

The commitment to sustainable forestry focuses on company owned or managed land, with an outreach program to loggers and other wood suppliers, including private, non-industrial landowners. This commitment is called the Green Guarantee.

“To manage forest land in a way
that maintains Wisconsin’s
natural resources heritage…

“To replace the trees we harvest today
on industry-owned land
with new trees for tomorrow…

“To encourage and assist other
land owners to be productive
stewards of their land, and…

“To provide healthy forests
for future generations
to use and to enjoy.”

Formally introduced on March 11, 1997, the Green Guarantee began a voluntary, cooperative forestry initiative with the Wisconsin Department of Natural Resources and Paper Council members that own or manage forest land or manufacture pulp.

The Green Guarantee is based on the American Forest & Paper Association’s Sustainable Forestry Initiative^Ž, a system of principles, guidelines and performance measures that combine the continuous growing and harvesting of trees with the protection of wildlife, plants, soil, and water quality.